10 REASONS WHY MUNICIPAL SERVICES ASSOCIATES GIVES YOUR CITY THE PROFESSIONAL ADVANTAGE FOR CABLE FRANCHISE RENEWAL

Communities facing Cable TV franchise renewal face a daunting task: How can cities improve their franchises in the face of rapidly changing technology, heightened awareness of rate and service issues, and complex legal and regulatory issues blurring the lines of municipal authority? The questions posed by franchise renewal today create major difficulties. Where can a city turn for advice?

MSA is a consulting firm exclusively dedicated to providing administrative services to local governments. Assisting cities and counties in benefiting from the cable franchise renewal process is one vital way that MSA can enable your community to gain from major advances in cable technology. Here are 10 reasons to consider Municipal Services Associates, Inc. for working with your government on franchise renewal.

The MSA renewal approach can show you:

1. The extent to which the cable operator is complying with the existing franchise agreement and ordinance.

2. If the cable operator has the legal, financial, and technical ability to operate the cable system as proposed.

3. How a franchise fee analysis can find out if your coffers are getting the right amount of dollars from the cable franchise.

4. How a strong franchise can lessen cable complaints.

5. Your local government's rights under the new Telecommunications Act, the 1984 and 1992 Cable Acts, the 1996 Telecommunications Act and FCC regulations.

6. How new cable technology can make cities, counties, and school systems more efficient.

7. Through a comprehensive needs assessment process, a future direction of cable service by pointing ways in which community needs and interests can be served in a new franchise.

8. The condition of the cable system plant and how it can be improved to better serve cable subscribers and local institutions.

9. How municipal goals and objectives can be set and achieved within a new franchise.

10. How to improve the franchise to obtain better cable performance and operator accountability.

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Your government's cable franchise is worth millions of dollars to the cable operator; and thousands of dollars to your treasury. Franchise renewal is the best opportunity that your city or county has for improving the cable system ? from system performance and customer service, to new technological offerings and a greater share of cable revenues.

Let Municipal Services Associates show you the possibilities that cable franchise renewal has to offer and give your city or county the professional advantage for success in franchise renewal.